How-to create a great visual content kit

Oct 6

We packed the SUV full of outdoor equipment, cameras, mountainbikes, coffee thermoses and headed up 650km north west to Fjällnäs, Härjedalen. Why?

I’ve noticed when working with companies in various industries that they either sit on a large portfolio of content but not sure how to activate or synchronize the messaging across channels. Or the opposite, they have plenty of ideas, but no content available to activate these ideas.

With years of battling these issues and discussions, I said to myself, what if I could create a content kit to support a brands own and paid channels, like newsletter, social media, site and assets for ads?

Furthermore, this would be a fun challenge for Thèque marketing to do all the planning, strategy, production and delivery to the client.

Since I’ve worked with Jacob at Norra outdoor for a number of years, he would be my go-to guy for this proof of concept content kit. Luckily, he was up for it.

What the content kit solves

Being a e-commerce brand or any brand, content and how it’s distributed is an on-going hassle and bread and butter work. There’s no break during a year where newsletters, posts and ads aren’t being either planned or sent out. Still images and video were shot in order to deliver content to support:

Newsletter -> strategy and creation of different themes, copy suggestion and more.
Social media - > imagery edited for feed and story placements.
Site - > catergory pages, products pages etc.
Ads -> Video ads, collection ads, images for carousel ads.