End of year review 2022
Looking back and reflect over the past is great in many perspectives, both in terms what could have been improved but most of all the importance of giving yourself a proper pat on the back.
2022 was the year when Thèque has taken a greater leap towards content strategy, production and editing. Marketing advisory and strategy has still been a big part of 2022’s work. However now with the ability to combine both marketing and content skills has proven to be a valuable offering to several clients. In this post you will find some of the highlights from last year.
Role at EYTYS as Head of growth
We’ve continued our collaboration from 2021 until March 2022, with responsibility and focus on below.
Responsibility for new customer acquisition over several markets. Cross team development, improvement of existing channels, traffic analysis, tips Improving and scaling existing marketing
New customer acquisition through: facebook & instagram ads, search, youtube and snapchat.
Content strategy and ideation of creatives together with creative department.
Growth strategies, short and long term.
Reporting, monitoring and tracking of data
Budgeting
Partnerships with media & suppliers
Bespoke production for Haglöfs
Haglöfs and Thèque has worked together to produce best-in class ads to promote the series different activations and products through youtube, instagram and facebook. Digital strategy and media buying done by the agency Kvantic.
We’ve A/B tested one edited version by Thèque against the original edits coming from Haglöfs, the results speak for themselves. Below is one illustration of the tailored assets for Instagram.
“Average of 300-400% improvement in thruplays, reach and clicks coming from several campaigns in different markets. ”
Social media strategy and framework for Henri-Lloyd.com
Henri-Lloyd was founded in England 1963 and has had its focus on selling through stores and through different vendors for generations. Back in 2020 a new strategy was founded and implemented: focus more on direct-to-consumer sales and to cut the middleman, which essentially means sell directly through own channels directly to customers.
Thèque has been working with HL now for a few years and during 2022 our collaboration shifted from growth advisory into content and social media strategy to support and enhance their presence on especially instagram.
Responsibilities:
Delivery of a new strategy and framework for Instagram and facebook
Guidance and education around social media platforms
Collection of insights and statistics
Concrete advise around content, communication and formats
Suggested implementation
The creation of a content kit for Norra Outdoor
What the content kit solves: being a e-commerce brand or any brand, content and how it’s distributed is an on-going hassle and bread and butter work. There’s no break during a year where newsletters, posts and ads aren’t being either planned or sent out. Still images and video were shot in order to deliver content to supports:
Newsletter -> strategy and creation of different themes, copy suggestion and more.
Social media - > imagery edited for feed and story placements.
Site - > catergory pages, products pages etc.
Ads -> Video ads, collection ads, images for carousel ads.
Norra outdoor content kit creation in Fjällnäs, Härjedalen.
Kang Poles
Kang poles produces poles out of environmentally smart materials with a striking design. As a fan of the outdoors and especially skiing, working with Kang Poles is a real joy. Since 2022 Thèque marketing is also a proud co-owner of Kang.
Last year’s work consisted of building the shopify site, content production, film, editing, social media, product launches and being in charge of advertising.
Production for Max Palm Signature Edition
View point from Hotälli lift towards Stockhorn and Rote Nase.